Textbook in PDF format An eye-opening look at the rapidly rising growth of gaming and the companies—including Peloton, Burberry, the New York Times, BMW, and Chipotle—that are using games to win over customers. Today's consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money. In Press Play, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies—ranging from Adidas and Puma to NASCAR and Unilever—Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures. Filled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, Press Play will help you understand the lucrative world of video games and enable you to offer your customers what they really crave. Contents Part One: The Basics - More Than Just Fun and Games - Meeting Consumers Where They Are - The Power of Play - Consumer Engagement in the Twenty-First Century Part Two: The Strategies - Integrate with Existing Games - Create New Video Game Experiences - Unlock Revenue through Web3 Games - Make Video Games a Part of a Product Part Three: The Future - Priming Your Organization for Impact Epilogue: Where Are We Going from Here?