Textbook in PDF format Students will learn the legal, ethical, and structural aspects of forming and running a Blogging Business. Students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Presents a lucrative information to the typical target market, growth potential, and how to increase profitability by pursuing multiple monetization methods. Highlights on basics of problem identification, innovation, idea formation & brainstorming, idea validation, risk assessment, business plan creation, financial planning, startup accounting, sales, fundraising, marketing, launching, crowd funding, and managing a startup