Every year men put on red suits, stuff pillows under their belts, and transform themselves into the best possible approximation of Santa Claus. Santa is an archetype, a mysterious figure that has evolved throughout time, adjusting to society and absorbing numerous influences. He is a figure recognized across cultural boundaries as a symbol of celebration or as a cornerstone of capitalism. But who are these Men In Red Suits personifying? A Christian saint or a pagan deity, a toy salesman, soft-drink spokesman or that mystical being who can fulfill every child's dream?